WhatsApp Business Updated Version Apk: A Guide for Marketers
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp designed for businesses? It's called WhatsApp Business, and it can help you connect with your customers, showcase your products and services, and automate your messages.
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, and why you should use it for marketing and customer service. We will also show you how to download and install the latest version of WhatsApp Business apk on your Android device, and how to use its features to grow your business.
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What is WhatsApp Business and how it differs from WhatsApp
WhatsApp Business is a free-to-download app for small businesses that allows you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. It was launched in 2018 as a separate app from WhatsApp Messenger, which is the consumer version of the app.
The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile on WhatsApp Business, so customers can trust who they are chatting with. Businesses can also access additional features on WhatsApp Business, such as:
Business categories
Business hours
Business address
A link to your website
A catalog of your products and services
Quick replies
Automatic greeting message
Automatic away message
Contacts labels
Message statistics
Interactive business messages
These features can help you provide better customer service, increase customer satisfaction, and drive more sales. You can also use both WhatsApp Business and WhatsApp Messenger on the same phone, as long as they are linked to different phone numbers.
How to download and install WhatsApp Business apk
To use WhatsApp Business for marketing, you need to download and install the app on your Android device. Here are the steps to do so:
Search for 'WhatsApp Business' on the Google Play Store or visit [the official website](^1^) to download the apk file.
Accept the terms and conditions with/without reading them.
Add your business mobile number. You can use a landline or fixed number as well, but you will need to select the 'Call me' option during verification.
Restore your account from a backup if you wish. You can migrate your chat history and media from your existing WhatsApp Messenger account, but you won't be able to move it back later.
Set your business name. This cannot be changed once set, so choose carefully.
Build your profile. You can add your business logo, description, location, contact information, website link, and catalog.
Explore the business settings and set them according to your preferences. You can customize your messaging tools, notifications, chat wallpaper, security settings, etc.
Set up the WhatsApp Pay option if you want to accept payments from your customers through the app. You will need to link your bank account and verify your identity.
Notify your existing business contacts that you are using WhatsApp Business. You can send them an invitation link or a QR code to scan your business profile.
How to use WhatsApp Business for marketing
Once you have downloaded and installed WhatsApp Business, you can start using it for marketing your business. Here are some tips and best practices to use WhatsApp Business for marketing:
How to create a catalog to showcase your products and services
A catalog is a feature that allows you to display your products and services on your WhatsApp Business profile. Customers can browse your catalog, see the prices and descriptions, and place orders directly from the app. To create a catalog, follow these steps:
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Go to the 'Business tools' section in the app settings.
Select 'Catalog' and tap on 'Add product or service'.
Add an image, name, price, description, and link for each item. You can add up to 500 items in your catalog.
Tap on 'Save' when you are done.
Your catalog will be visible on your profile and in your chats with customers.
How to use quick replies, greeting messages, and away messages
Quick replies are predefined messages that you can send with a single tap. They can help you save time and respond to common questions or requests from customers. You can create up to 50 quick replies on WhatsApp Business. To create and use quick replies, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Quick replies' and tap on the '+' icon.
Type the message you want to use as a quick reply. You can also add emojis, images, or documents.
Add a shortcut for the message. This is a word or phrase that will trigger the quick reply when you type it in a chat.
Add keywords for the message. These are words or phrases that will help you find the quick reply when you search for it in a chat.
Tap on 'Save' when you are done.
To use a quick reply in a chat, type '/' and select the shortcut or search for the keyword. The message will appear in the text box and you can edit it before sending it.
Greeting messages are messages that are automatically sent to customers when they message you for the first time or after 14 days of inactivity. They can help you introduce your business, welcome new customers, or provide useful information. To create and enable greeting messages, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Greeting message' and toggle on the switch.
Type the message you want to use as a greeting message. You can also add emojis, images, or documents.
Select the recipients of the message. You can choose to send it to everyone, everyone except specific contacts, or only specific contacts.
Tap on 'Save' when you are done.
Away messages are messages that are automatically sent to customers when you are not available or outside of your business hours. They can help you inform customers about your availability, offer alternative ways of contact, or apologize for any inconvenience. To create and enable away messages, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Away message' and toggle on the switch.
Type the message you want to use as an away message. You can also add emojis, images, or documents.
Select the schedule of the message. You can choose to send it always, only outside of business hours, or on a custom schedule.
Select the recipients of the message. You can choose to send it to everyone, everyone except specific contacts, or only specific contacts.
Tap on 'Save' when you are done.
How to use labels, message statistics, and interactive messages
Labels are tags that you can use to organize your contacts and chats on WhatsApp Business. You can use labels to categorize your customers by their status, interest, order, or any other criteria. You can also filter your chats by labels and send broadcast messages to specific labels. To create and use labels, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Labels' and tap on the '+' icon.
Type the name of the label and choose a color for it.
Tap on 'Save' when you are done.
To apply a label to a contact or chat, tap and hold on it and select the label icon.
To filter your chats by labels, tap on the menu icon and select 'Labels'.
To send a broadcast message to a label, tap on the menu icon and select 'New broadcast'. Then select the label you want to send the message to.
Message statistics are metrics that show you how many messages you have sent, delivered, read, and received on WhatsApp Business. You can use message statistics to measure your performance, engagement, and customer satisfaction. To access message statistics, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Statistics' and view the data for each metric.
You can also tap on each metric to see more details, such as the date and time of each message.
Interactive business messages are messages that include buttons that customers can tap to perform an action. You can use interactive business messages to request feedback, confirm appointments, share offers, or direct customers to your website or catalog. To create and send interactive business messages, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Interactive messages' and choose the type of button you want to use. You can choose from call-to-action buttons, quick reply buttons, or list reply buttons.
Type the message you want to send along with the button. You can also add emojis, images, or documents.
Select the recipients of the message. You can choose to send it to everyone, everyone except specific contacts, or only specific contacts.
Tap on 'Send' when you are done.
How to use WhatsApp Status and QR codes to promote your brand
WhatsApp Status is a feature that allows you to share photos, videos, or text updates that disappear after 24 hours. You can use WhatsApp Status to showcase your brand personality, share behind-the-scenes stories, announce new products or offers, or provide tips and advice. To create and post a WhatsApp Status, follow these steps:
Tap on the 'Status' tab in the app.
Tap on the camera icon or the pencil icon to create a photo, video, or text status.
Add captions, stickers, emojis, filters, or drawings to your status if you wish.
Tap on the send icon when you are done.
Your status will be visible to your contacts who have your number saved in their phone. You can also change your privacy settings to control who can see your status.
QR codes are scannable codes that link to your WhatsApp Business profile. You can use QR codes to make it easier for customers to find and contact you on WhatsApp. You can print your QR code on your business cards, flyers, posters, packaging, receipts, or any other material. To generate and share your QR code, follow these steps:
Go to the 'Business tools' section in the app settings.
Select 'Short link' and tap on 'View QR code'.
You can save or share your QR code with others. You can also customize your short link by adding a default message or changing the link parameters.
Conclusion
WhatsApp Business is a powerful tool for marketing and customer service. It can help you connect with your customers in a personal and convenient way, showcase your products and services in a catalog, automate your messages with quick replies and away messages, organize your contacts with labels, measure your performance with message statistics, create interactive business messages with buttons, and promote your brand with WhatsApp Status and QR codes. If you want to grow your business with WhatsApp Business, download and install the latest version of WhatsApp Business apk from [the official website] or Google Play Store today!
FAQs
What are the advantages of using WhatsApp Business over WhatsApp?
Some of the advantages of using WhatsApp Business over WhatsApp are:
You can create a verified and professional business profile that customers can trust.
You can access additional features that are designed for businesses, such as catalog, quick replies, away messages, labels, message statistics, and interactive messages.
You can use both WhatsApp Business and WhatsApp Messenger on the same phone, as long as they are linked to different phone numbers.
You can integrate WhatsApp Business with other tools and platforms, such as Facebook, Instagram, Shopify, WooCommerce, etc.
How much does WhatsApp Business cost?
WhatsApp Business is free to download and use for small businesses. However, if you want to use the WhatsApp Business API, which is a more advanced solution for medium and large businesses, you will need to pay a fee per message. The fee varies depending on the country and the type of message. You can check the pricing details [here].
Can I use both WhatsApp Business and WhatsApp Messenger on the same phone?
Yes, you can use both WhatsApp Business and WhatsApp Messenger on the same phone, as long as they are linked to different phone numbers. You can also use the same phone number for both apps, but you will need to switch between them every time you want to use one or the other.
How can I get verified on WhatsApp Business?
Verification is a process that confirms that your business phone number matches your business name and identity. A verified business will have a green checkmark badge next to its name on WhatsApp Business. To get verified on WhatsApp Business, you need to apply for verification through the app. Here are the steps to do so:
Go to the 'Business tools' section in the app settings.
Select 'Business profile' and tap on 'Edit'.
Scroll down to the bottom and tap on 'Apply for verification'.
Fill out the verification form with your business details and documents.
Tap on 'Submit' when you are done.
You will receive a confirmation email from WhatsApp within a few days. If your application is approved, you will get a verification badge on your profile.
How can I integrate WhatsApp Business with other tools and platforms?
There are several ways to integrate WhatsApp Business with other tools and platforms, such as:
Using the WhatsApp Business API, which allows you to send and receive messages from your own systems or third-party platforms. You can use the API to connect with customers on multiple channels, such as Facebook Messenger, Instagram, SMS, email, etc. You can also use the API to automate your workflows, such as sending order confirmations, delivery notifications, appointment reminders, etc.
Using plugins or extensions that enable you to add a WhatsApp chat button or widget to your website or online store. This way, customers can easily contact you from your website or store without leaving the page. Some examples of plugins or extensions are [WhatsApp Chat] for WordPress, [WhatsApp Chat Button] for Shopify, [WhatsApp Chat] for WooCommerce, etc.
Using QR codes or short links that direct customers to your WhatsApp Business profile or chat. You can print these codes or links on your marketing materials, such as flyers, posters, business cards, receipts, etc. You can also share them on your social media accounts, such as Facebook, Instagram, Twitter, etc.
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